New look, same mission ⭐ The Kinesis brand enters a new chapter!

Hi Kinesis community,

We are pleased to inform our community about the latest evolution of the Kinesis brand.

Head over to the Kinesis website to see our new homepage here.

We look forward to hearing your thoughts and welcome your feedback.

Best regards,

 

[sixgun]

The difference that I see is that the old one was more focused about ownership of digital gold and silver as a currency, while the new one is about using it. Right out there in front. I don't see much difference in logos or colors, and don't think it really matters. I'm all for the change in marketing and focusing on the "kinesis" of the money, if that is what is meant by "brand".

There had been some discussion on the forum about branding, rebranding - it might be that the comments were in part a response to recent discussion.
The name Kinesis and Kinesis Money are fine IMO as is the branding in general. If it isn't broken don't fix it.

 

[sixgun]

Which favicon is better?



The new one is on the left - the old on the right.

For me the old one is much clearer - I would vote it reverts back to the old favicon.

@Alex

 

[TomL]

Which favicon is better?

View attachment 9098

The new one is on the left - the old on the right.

For me the old one is much clearer - I would vote it reverts back to the old favicon.

Prefer the old one myself

 

[Nik]

The new one seems to me to have more emphasis. Attracting attention. just my opinion.

 

[TTwin]

Meh. I don't care. I'm not a marketing pro to be picky. Just give me simple interconnected and complete functionality. Function>>>>>looks. Simple trusted dependable fast usability sells more than pizazz

 

[Schlepti]

Meh. I don't care. I'm not a marketing pro to be picky. Just give me simple interconnected and complete functionality. Function>>>>>looks. Simple trusted dependable fast usability sells more than pizazz

For me there's a critical benchmark you need to cross in terms of presentability. Once across that line, it's mostly subjective on what's better.

Kinesis has been across the line for a long time now and any changes are mostly menial IMO.

I personally prefer the old favicon. I'm sure people will prefer the new. Frankly, it's irrelevant in the grand scheme of things.

 

[sixgun]

I have the Exchange and Mint open in the browser - I might have other tabs open.
Previously the Mint was a Green favicon - at least this is how I have remembered it - i know it is the Mint (green) and not the Exchange (red).
Just now I realised - i was confused, perhaps because I was used to the Mint being green - perhaps because they were the same and I wasn't able to instantly differentiate.



I would much prefer if we went back to the old favicons. This is less clear - less clear to me at least.

 

[Troglodytes]

Which favicon is better?

View attachment 9098

The new one is on the left - the old on the right.

For me the old one is much clearer - I would vote it reverts back to the old favicon.

@Alex

It's not a big deal, but I also think the old one is clearer.

 

[sixgun]

It's not a big deal, but I also think the old one is clearer.

It an even lesser deal to change them back.
No big deal to make the Mint green again - make it a mint colour.